As of May 2016, all tobacco products will have to be sold in drab, standardised packaging, instead of their current colourful, branded packs. Tob Use Insights. BMJ Open. 2016 Mar;30(2):220-8. doi: 10.1037/adb0000146. Nat Hum Behav. Rootman, I., & Flay. Market research reports on tobacco plain packaging and graphic health warnings .  |  Tobacco consumption fell 2.9% in quarter and 12.2% over the year, two years after plain-packaging legislation came into effect Although the evidence for plain packaging of tobacco is not strong, the evidence that is available indicates that it is an effective tobacco cessation policy. However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking. USA.gov. doi: 10.17269/cjph.108.5828. In assessing the impact of the measure, compliance costs to industry were estimated, for the purposes of this PIR, using the government’s Regulatory Burden Measurement (RBM) The study found plain packaging not only reduced overall misperceptions that there are healthier tobacco brands, but also found that participants … Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor café strips. Methods: NIH Tob. To sum up: plain packaging is effective to - increase the salience and effectiveness of warnings (more credible, more serious) - reduce the ability of packaging to mislead consumers on tobacco dangers WHO: Plain packaging works . Aleyan S, Driezen P, McNeill A, McDermott M, Kahnert S, Kyriakos CN, Mons U, Fernández E, Trofor AC, Zatoński M, Demjén T, Katsaounou PA, Przewoźniak K, Balmford J, Filippidis FT, Fong GT, Vardavas CI, Hitchman SC; EUREST-PLUS Consortium. In response to the policy, smokers switched from more expensive to cheaper cigarettes and reduced their overall tobacco expenditure and expenditure intensity. The Economic Impact of Smoking and of Reducing Smoking Prevalence: Review of Evidence. A systematic review of the perceptions of adolescents on graphic health warnings and plain packaging of cigarettes. Perceptions and impact of plain packaging of tobacco products in low and middle income countries, middle to upper income countries and low-income settings in high-income countries: a systematic review of the literature. Keywords: -, Cunningham, R. & Kyle, K. The case for plain packaging. -. Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation.  |  Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves RI, Bryce SL. Scientific evidence has shown that the implementation of plain packaging reduces smoking prevalence [], increases thoughts about quitting and calls to quit lines [17, 18], reduces brand awareness, attractiveness and appeal of the package [19–21], and increases the salience and effectiveness of health warnings among adolescents []. -, Beede, P. & Lawson, R. The effect of plain packages on the perception of cigarette health warnings. doi: 10.1093/eurpub/ckaa053. Zacher M, Bayly M, Brennan E, Dono J, Miller C, Durkin S, Scollo M, Wakefield M. Addiction. This site needs JavaScript to work properly. Plain packaging, Ridgway elaborated, failed in achieving its supposed purpose because consumers, if they are dedicated smokers, purchase a legal product with the knowledge that its packaging – although it may be graphically “plain” – primarily served as a production for the cigarettes while at the same time still providing certain information (e.g. Tob. 2019 Jan 17;8(1):25. doi: 10.1186/s13643-018-0933-0. The expected impacts of plain packaging for tobacco are, however, broader in scope than this study was capable of considering. However, as smoking became less costly, smokers consumed more cigarettes. These research reports were used to help develop the graphic health warnings used on cigarette packaging and evaluate the effectiveness of the plain packaging design. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. plain packaging; product packaging; smoking; smoking cessation; tobacco. A controversial paper hassuggested Australia’s plain packaging had done nothing to curb cigarette usage – a claim quickly howled down by medical experts. Evaluating the impact of introducing standardized packaging with larger health-warning labels in England: findings from adult smokers within the EUREST-PLUS ITC Europe Surveys. Goodchild, M., Nargis, N. & Despaignet, E. T. Global economic cost of smoking-attributable diseases. HHS If plain packaging will lead teens who experiment with cigarettes to look at the health warnings more, it's possible that this would translate in to them being less drawn to smoking. -, Freeman, B., Chapman, S. & Rimmer, M. The case for the plain packaging of tobacco products. Please enable it to take advantage of the complete set of features! 2016 Feb;23(1):94-101. doi: 10.1007/s12529-015-9487-x. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. Over the last few years, a series of graphs and data points have been released by the government to … On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake. Clipboard, Search History, and several other advanced features are temporarily unavailable. The review had been conducted by … While plain packaging may play a role in helping to make tobacco products less appealing to consumers, and thus may lead to some form of cessation, it comes at the price of business—for manufacturers, distributors and retailers. Plain packaging recognises Australia’s commitment as a signatory to the World Health Organization Framework Convention on Tobacco Control[4] and has been widely applauded by health agencies both in Australia and internationally. First, plain packaging enhances the effectiveness of health warnings by increasing their noticeability, recall, and believability. Please enable it to take advantage of the complete set of features! National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. 2015 Jun;26(6):560-8. doi: 10.1016/j.drugpo.2015.03.004.  |  To discourage such substitution and to help the policy achieve its intended outcomes, policymakers should consider implementing auxiliary measures, such as taxes or price floors. COVID-19 is an emerging, rapidly evolving situation. Plain packaging of tobacco products: evidence, design and implementation - This publication describes the purposes of implementing plain packaging as part of a comprehensive approach to tobacco control, the evidence base justifying the measure and developments at the country level, before offering recommendations to countries considering implementing plain packaging. Tobacco packaging design for reducing tobacco use. NIH 28 Plain Packaging Increases the Noticeability and Effectiveness of Health Warnings Plain Packaging Appears to be Having Effects on Smoker Attitudes and Behaviors Standardized or Plain Tobacco Packaging Scientific Evidence packs that were clearly visible on tables. NLM Epub 2015 Mar 24. A total of 1923 studies were identified. It has been shown that the efficacy of GHW, in terms of tobacco cessation, can wane over time. wider community, to evaluate the efficiency and effectiveness of the tobacco plain packaging measure. evidence from Australia, which is consistent with the conclusion that plain packaging is an effective public health intervention. 2013 Oct 16;8(10):e75919. Tobacco plain packaging: Evidence based policy or public health advocacy? Methods We compared responses from continuous cross-sectional telephone surveys of n=2176 cigarette … Australia was the first country in the world to introduce legislation for mandatory plain packaging for tobacco in 2012 under the Gillard Labor Government, and various studies have since proved the effectiveness of these measures in significantly reducing smoking rates. doi: 10.1371/journal.pone.0075919. When tobacco companies attempt to fight against plain packaging … Studies have revealed that plain packag-ing is found to be dull and to increase negative feelings about smoking. 2015 Jul 14;8:1-35. doi: 10.4137/TUI.S15628. The Tobacco Plain Packaging Act stated that its intention was to improve public health by discouraging smoking through the reduction of the appeal of tobacco products. The aim of this study is to critically appraise the evidence for the effectiveness of the plain packaging of tobacco products policy. Plain packaging policy: Preventing industry innovations. After inclusion and exclusion criteria were applied, nine studies were included in the review. Larger and More Prominent Graphic Health Warnings on Plain-Packaged Tobacco Products and Avoidant Responses in Current Smokers: a Qualitative Study. A systematic review of quantitative studies. A small number of smokers also actively concealed their packs.11 The overall quality of the data was variable but a significant number of the studies had major methodological flaws. This site needs JavaScript to work properly. The TMA has used has several variations of smuggling and counterfeit arguments against plain packaging including: “A counterfeiters’ charter“ In September 2008, Imperial Tobacco told the UK’s DH that the introduction of plain packaging “could be described as a ‘Counterfeiter’s Charter”. Public Health 106, 315–322 (1992). USA.gov. 26 However, the co‐introduction of enlarged GHW and plain packaging could negate this waning effect of GHW because data suggest plain packaging amplifies the benefits of GHW by increasing health‐warning recall. Author information: (1)Center for Global Tobacco Control, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Mass., USA Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. McNeill A, Gravely S, Hitchman SC, Bauld L, Hammond D, Hartmann-Boyce J. Cochrane Database Syst Rev. NLM Control 4, 80–86 (1995). Conclusion: Can J Public Health. • Plain packaging is based on a consistent body of evidence9 • Plain packaging reduces the appeal of tobacco packaging and increases the effectiveness of graphic health warnings10 • Plain packaging has contributed to decreases in smoking prevalence and tobacco consumption11 • Plain packaging has not increased illicit trade12 Is consumer response to plain/standardised tobacco packaging consistent with framework convention on tobacco control guidelines? Addiction 103, 580–590 (2008). A systematic approach to a literature review was undertaken using five databases: PubMed, MEDLINE, Google Scholar, Global Health and Legacy Tobacco Documents Library. Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labeling, and increases the effectiveness of health warnings. 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